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Formula 1 agrees $100 mn deal to add in-race betting and gambling partners

Make bookmakers cash cow machines
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Formula 1 agrees $100 mn deal to add in-race betting and gambling partners

Wed Sep 19, 2018 2:03 pm

F1 announced a sponsorship deal yesterday with sports marketing company Interregional Sports Group (ISG).
ISG will now have the right to sub-licence betting partnership rights to selected bookmakers around the world subject to regulations.
This partnership also involves Sportradar, with the task to spot suspicious betting patterns.

It doesn't look good. F1 is a great source of income and this deal might stop live betting in several bookmakers that will decide not to pay a premium for this. maybe it means that less bookmakers will offer live betting.

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