I was speaking with a Turk guy from Izmir the other day. The guy is brilliant and a very rare brain of mathematics. We discussed about the betting scene of Turkey and this is what he told me:
No, there are not many multimillionaires in Turkey from gambling. The majority of the bettors love Bet365 simply because of the easy to surf and navigate page. You can understand what the bet is, what the odds are and where to find it. Just compare the betting process between Bet365 and Betfair, and then tell me which one is easier and creates a better feeling for the gambler.
So it is not the odds of Bet365 that keeps the players betting, it is the over all experience they get.
And by the way, there are indeed smart bettors in Turkey too, just like every other country. Young guys who understand the maths and the tactics and they are also damning their luck they weren't active 10-15 years ago.